Industry · 05 of 06
Political Persuasion & Voter Engagement Results.
Massive reach, led by CTV on premium properties, using advanced voter intelligence for critical results.
001Audience
High Value Voters. Each Party Included.
Political media moves fast and lives under a microscope. We bring brand-grade creative discipline and ad-tech rigor to a category that has historically run on instinct alone.
- 3PD/1PD
- Frequent Voter, Election Participant, Political Donor
- Keyword
- Public Policy, Candidate Forum, Legislative Updates
- Location
- Public Policy Event
- LTV Signals
- Donation Activity
High Participation
Frequent voters, donors, and policy followers with active civic engagement.
- 3PD/1PD
- Independent Voter, Independent Leaning Household
- Keyword
- Public Services, Community Issues, Taxes
- Location
- Swing Counties
- LTV Signals
- Independent Registration Status
Persuadable Independent
Independent and independent-leaning households in swing counties.
- 3PD/1PD
- Civic Engagement, Petition Signer, Community Activist
- Keyword
- Constitutional Rights, Civic Engagement, Public Safety
- Location
- Issue-Focused Conference
- LTV Signals
- Advocacy Org. Member
Issue-Based
Civically engaged petition signers and community activists.
002Channels
Premium Brand Alignment. Influential Reach.
Brand-grade environments paired with high-frequency political inventory — geo-targeted by district, never by guess.
CTV
CTV Live Sports
Video
Display
Native
DOOH
Social
Search
003Approach
Influencer, experiential, and the data underneath.
i.
Persuasion
- District-level message testing weekly
- Sequential creative against undecided cohorts
- Brand-safe environments only — no extremist adjacency
ii.
Experiential
Town Hall & Community Engagement — Direct Voter Connection
- Candidate town halls
- Community listening sessions
- Local issue forums
- Campus appearances
Pop-Up & Mobile Activations — Meet Voters Where They Are
- Voting registration trucks
- Interactive campaign installations
- State fair activations
- Transit hub experiences
- Campus tours
Issue-Based Campaigns — Cause-Driven Engagement
- Topics: Climate, Veterans, Healthcare, Gun policy, Women’s rights, Economic opportunity
- Style: Public installations, Community panels, Activist partnerships
Fig. 003iii.
Measurement
Spanning Digital, Influencer, and Experiential — the proof underneath every dollar.
Attention — Did voters actually engage?
- Video completion rate (VCR)
- Time-in-view
- Social engagement
- Site visits
- Content interaction
- Streaming completion
Persuasion Impact — Did the campaign change voter opinion?
- Favorability lift
- Candidate awareness
- Message recall
- Issue alignment shift
- Undecided voter movement
- Polling movement
004Results
Driving Voter Engagements. General Election Impact.
+8.4pts
Message recall lift
Vs. pre-flight baseline
+3.1pts
Ballot intent shift
Persuadable cohort, 6 wks
$11
Avg. acquired donor CPA
Small-dollar list growth
94%
GOTV completion
High-propensity targeted file
Illustrative — representative of a $250K cycle engagement
Next steps