Cannabis advertising — Retail · DTC · Wellness
Industry · 04 of 06

Cannabis retention at scale.

Building measurable growth and repeat consumer engagement for Dispensaries, CPG Brands and Delivery Platforms.

001Audience

Retention-Driven Audience Intelligence

Cannabis demands precision. From state-by-state compliance and age-gated audiences to premium inventory and advanced audience data, every profile is built to navigate complexity while delivering measurable growth.

High Frequency Core — Cannabis persona
3PD/1PD
Frequent Cannabis Purchaser, Vape Purchaser
Keyword
Live Resin, Indica, Sativa
Location
Frequents Dispensaries
LTV Signals
Multi Category Purchasing
Persona · 01

High Frequency Core

Frequent dispensary and vape purchasers buying across multiple product categories.

Wellness & Lifestyle — Cannabis persona
3PD/1PD
Cannabis Beverage Purchaser
Keyword
Holistic Health, Self-Care, Adaptogens
Location
Health Food Retailers
LTV Signals
Wellness Product Purchase
Persona · 02

Wellness & Lifestyle

Health-first consumers indexing on beverages, adaptogens, and self-care.

Premium Experience Seeker — Cannabis persona
3PD/1PD
High End Flower and craft cannabis purchaser
Keyword
Craft Cannabis, Cannabis Hospitality, Boutique Travel
Location
Premium Dispensary Visitation
LTV Signals
High Average Basket Size
Persona · 03

Premium Experience Seeker

High-end flower and craft buyers with large average basket sizes.

002Channels

Brand-Safe Media. Meaningful Consumer Engagement.

Endemic cannabis inventory paired with mainstream lifestyle environments that permit the category — geo-fenced to legal markets only.

CTV
CTV Live Sports
Video
Display
Native
DOOH
Social
Search
003Approach

Influencer, experiential, and the data underneath.

i.

Influencer

  • Strain reviewers and growers
  • Wellness and recovery creators
  • Lifestyle and culture storytellers — state-aware
ii.

Experiential

  • Dispensary launch events with creator partners
  • Festival and concert activations in legal markets
  • Education-first wellness pop-ups
Cannabis — experiential activationFig. 003
iii.

Measurement

Spanning Digital, Influencer, and Experiential — the proof underneath every dollar.

Dispensaries
  • Foot traffic
  • Repeat purchases
  • Loyalty growth
  • Basket size
  • Local market share
Cannabis Brands / CPG
  • Brand awareness
  • Retail sell-through
  • Product trial
  • Repeat purchases
Delivery Platforms
  • Order frequency
  • Customer acquisition
  • Retention
  • Average order value
  • App engagement
004Results

Dispensary Execution. Foot Traffic & 1PD Growth.

5.6×
In-store ROAS
POS-attributed
+74%
New customer lift
vs. dispensary baseline
38%
Subscription rate
DTC cohort, 90 days
0
Compliance flags
4-quarter clean record
Illustrative — representative of a $40K monthly engagement
Cannabis — next steps
Next steps

Let us help with your next cannabis campaign.

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