FAQ
Questions, answered.
Ensuring the most important and thoughtful questions don't go unanswered — a few we hear most often.
01
What industries do you work with?
We specialize in regulated industries including Gambling, Firearms, Alcohol, Cannabis, and Political — with a focus on sub-categories across each.
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02
Do you support both awareness and performance campaigns?
Yes. We support full-funnel strategies ranging from brand awareness and audience education to direct-response acquisition and retention campaigns across Digital, Influencer, and Experiential advertising.
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03
Will I have access to niche endemic publishers?
Yes. We hold direct relationships with the most sought-after vertical publishers — Guns & Ammo, Travel & Leisure, Kayak, ESPN, Hulu, and many more. We tailor inventory to your brand.
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04
Can I run on social and search through SENSE?
Yes. We hold relationships with Meta, Reddit, X, TikTok, and Google Search — meaning you can consolidate your advertising under one point of contact.
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05
Do you have influencer campaign capabilities for my industry?
Yes. We maintain unique relationships with 50+ influencers per sensitive industry, with depth across each sub-category.
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06
I've never run experiential. How do I approach it?
Our team will scope the activation around your brand priorities, preferred markets, and acceptable scale — then execute end-to-end. From mobile range tours to VIP fan zones, we have a playbook.
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07
Does your team help with strategy and creative?
Yes. We offer media-mix and execution strategy at no additional charge, and our in-house creative studio supports development end-to-end.
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08
What is Lifetime Value, and why should I care?
LTV-led acquisition focuses on the customers most likely to become loyal and long-term — rather than optimizing for the cheapest click or install. Using post-install signals like deposit frequency, purchase cost, and engagement, we identify the audiences that deliver durable revenue.
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09
What other conversion goals do you optimize?
ROAS, CPA, CAC, CTR, VCR, time-on-site, foot traffic, and awareness — selected per industry and per campaign objective.
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10
Will I have a dedicated expert?
Yes. You'll have an assigned industry campaign manager and account executive to ensure performance and customer service.
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11
How quickly can campaigns launch?
Once creative is approved, campaigns can go live within 24 hours.
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12
Is there a minimum spend or cancellation policy?
No monthly minimum, and you can cancel campaigns at any time. Performance is the contract.
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13
How is AI used in your platform?
AI serves as the command center — dynamically directing data and optimizations in real time. Proprietary data sets automate bidding, targeting, and creative optimization within the SENSE ecosystem.
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14
How do you handle compliance and regulation?
Compliance sits at the center of execution: geo-targeting, age restrictions, inventory controls, platform policy, creative approvals, and state-specific requirements — handled by category specialists.
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15
What is your policy on entertaining?
We believe in building strong relationships through in-person experiences. Dining, wine, golf, racing, outdoor sports, art, concerts — we're always open to new adventures.
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