Gambling deposit mastery.
Deposit Value and frequency insight, Optimizing toward higher-quality audiences to deliver increased Lifetime Value across all categories.
Pinpoint the Players. Optimize the Deposit.
Build a sustainable, Lifetime Value–driven growth engine tailored to each category. Using post-install signals like deposit value/frequency, and website/app engagement, we identify and reach those that deliver stronger long-term revenue growth, while understanding state restrictions and compliance.
- 3PD/1PD
- Heavy Sports Betting & Fantasy Sports, CRM
- Keyword
- Parlay, Odds, Picks, Bonus Bets
- Location
- Been to Live Sporting Event
- LTV Signals
- Bets per week and platform frequency
Sportsbook
Lives for game day — the most competitive, highest-frequency segment.
- 3PD/1PD
- Sports Betting, & Politics Follower, CRM
- Keyword
- Moneyline, Kalshi, Prediction Market
- Location
- Been to MoneyShow in Vegas
- LTV Signals
- $ amount per trade and vertical interest
Prediction Market
Treats markets like a sport — politics, finance, and live events.
- 3PD/1PD
- Frequent Sweepstakes Gambling, CRM
- Keyword
- Sweepstakes, Online Pool, Online Poker
- Location
- Been to land Casino past 60 days
- LTV Signals
- First Deposit and Deposit Frequency
iGaming
Sweepstakes and online-pool players who convert on the right offer and cadence.
- 3PD/1PD
- Been to Land Casino past 60 days, CRM
- Keyword
- Online Slots, Blackjack, Monopoly Casino
- Location
- Lives in radius of Casino
- LTV Signals
- Bets per week
Casino
High-limit player whose value compounds fast after signup.
High Value Audiences on Premium Content — the perfect combo bet
High-value traders and gamblers reached through endemic verticals and general-market omnichannel inventory.
Influencer, experiential, and the data underneath.
Influencer
- Sports Betting — handicapper partnerships
- Prediction Markets — finance + politics creators
- Casinos — high-roller lifestyle storytellers
- iGaming — streamers and slot reviewers
Experiential
- Live "Bet the Moment" fan zones tied to in-game events
- VIP watch-party experiences with integrated wagering
- "Trade the News" live hubs around real-world events
- "Learn to Play" education-first onboarding
Fig. 003Measurement
Spanning Digital, Influencer, and Experiential — the proof underneath every dollar.
Lifetime Value
- All Measurement ties back to Lifetime Value, First Time Depositors, Deposit Quality, Retention, and Net Revenue.
Optimization
- Additional Measurement ties to optimization metrics like CAC, ROAS, Website Time Spent, Foot Traffic, Brand Lift Attribution.
Incrementality
- Incrementality testing to avoid overpaying for users you didn't truly acquire.
Sports Betting Campaign. Lasting Wins.
